Making Of The Unprecedented Pictures Title

This shows the making of the institution title for our own institution Unprecedented Pictures which can be seen in the video below.

This is the 1st step in making the intro involved designing the cube ring by duplicating one cube multiple times with equal spacing on different levels producing the layered cube ring effect. After this the cube ring was taken into a 3D composition program and materials were added to it to give it the colour and texture it has in the image below. After satisfactory colouring of the ring was achieved the next process takes us to the next image.

The next stage involved animating the ring of cubes in 3D space so the rotation and positioning can make it seem that the moving object is coming towards the viewer interactively. Below the image shows a screenshot of the key framing part of the production which makes all of the movement happen. Rotation on the y axis is horizontal spin, rotation on the x axis is vertical spin and z rotation is almost a 'flipping spin action'.

When it comes to positioning z positioning is how close the object is to the viewer, x is on horizontal and y vertical movement. In combination this use of changing these values makes the ring of cubes rotate and settle into the position that we can see in the image below.

This is the 3rd step and this was the colour keying part of the composition. This changed the shiny yellow metal to the purple/copper colour that can be seen below. This colour correction darkens the composition and boosts furthermore the horror atmosphere when watching. The contrast is so deep that black within the ring of cubes is noticeable and portrays the effect of darkness being within (the ring of cubes). A blur and darkening vignette blurs out and darkens the edge of each frame putting emphasis in whats happening within the center of the frame; this effect also adds a feel to field of depth which improves viewing experience.

The fourth stage to the making of the institution title was including the transition from the rusty logo to the pure white logo (so the viewer gets a clear view of the production companies name). This had to be uniquely strapped around the horror theme as a love heart gradient wipe transition would be too inappropriate. So the  static twitch which links the rusty logo to the crisp white logo affects both layers on the timeline so a smoother transition can be achieved.  

The last step in making the title was including horror related sound which is unsettling to hear. As children are seen commonly as unstable and prone to attack we decided to use an ambient of a school playground with has an echoing (reverb added to emphasize this), shouting and screaming of children's voices which really is unpleasant to hear. Behind this track with a louder but with a more 'backseat role' is a minor key set of three chords playing in the strings section of an orchestra as strings are more than often associated with horror soundtracks.

The static effect on screen is accompanied with a static sound effect which is also labelled in the image below (as twitch sound effect). This jumpy, mechanical failure noise simulates that of a system failure or some kind of paranormal activities in the footage to come.

Most of the footage and sound is faded out to nothing to round off the title (so the viewer can understand the gap between the actual feature film and the institution title).

First Draft

This was the first draft but wasn't used due to the logo not being included. The final version can be seen at the top of this page.