Our Horror Title Sequence - Paperwork

We decided that it would be very important to notifiy the people around us that we were filming, so we got a permission letter from the school which shows that we are authorised and are members of the school.

We also designed a talent release form for our actors to sign off, to get permission from their legal guardians. This is used in real productions and gives the production company (Unprecedented Pictures) the rights to have footage and claim the rights.

Our Horror Title Sequence - Audience Profile

Audience Profling

Our audience profile can be seen in the image below.

BBFC Rating

 Rating our film in the ''15'' category is what we intend as we believe teenagers (from 15 up would watch our film). This will keep our audiece age range very wide as limiting it to 18 year olds and above will not be successful.




Demography

We believe that people in the ABC1 category of the demogaphic model shown on the left will be most interested in our film, so they are our target audience. This is because our film would be released into cinemas where this group of people will frequently visit. Not only this but the characters in the film are also in this demographic category so the audience can relate more personally to characters which in turn will produce a more intense relationship between the audience and the characters on screen. Our survey results show that most people watch horror films at least once every week so assuming people in this demographic category have televisions, this group of people will be able to see our film once it is televised, or even see it at cinemas. The fact that people in the ABC1 category (which is the group of people we aimed our survey at also) watch horror films weekly is yet another reason as to why this is our main target audience.

Our Horror Title Sequence - Animatic Storyboard

Unprecedented Pictures Institution

 

Unprecedented Pictures

Name

A lot of thought went into the founding of our institution name, we were hoping to find something simple, short and 'uniquely different' but after a lot of thought and spider diagrams we had decided that 'Unprecedented Pictures' was something unique, even though it is a bit of a mouthful. The harsh stress on the p's in unPrecedented and Pictures has a ring to it and the alliteration of P allows the name to be easily remembered. The definition of unprecented is:

Unprecedented - "Never before known or experienced."

We believed that our horror film will be something never done before so this institution name matches perfectly with our ambition.




Logo Design

The logo we came up with for Unprecedented Pictures is simple yet effective as the 'U' and the 'P' transparent cuts on a black circle which allows a lot of room for logo customisation depending on the type of media being developed. For example the black logo with transparent 'U' and 'P' can be used on a questionnaire or a letter from the company, but the logo can also be easily manipulated in 3D animation programs as usually all that is required of the logo is a layer mask (leaving the 'U' and 'P' letters blank when the mask is extruded).

The logo was designed in our group after a long discussions and was eventually bought to reality by Jake Hayes who has very good skills in photo manipulation and logo design.

Logo in Our Blog

We collectively thought that it would look very professional if we all changed our icon file for our blogs, which can be seen on the image below where all four tabs is one member of our group. The icon is a .ico file which is a scaled down version of our logo above, without the gradient background and text. We believe that this will add an edge to our production company, something well customised which can only be seen on sophisticated websites. 

Research from Choice of Institutions

We looked at other film institutions logos for inspiration and decided that most institutions have a logo that is in black and white and is fully customisable from this, so we used this basis whilst creating our logo. The video we looked at is embedded below.

Our Horror Title Sequence - Narrative

Our narrative was summarised by Chloe Hammond and can be seen below. Although we are only filming the introduction of the film we thought that it would be important to fully plan our narrative so we ourselves could understand the storyline. This enabled us to add shots into the introduction that will foreshadow events we would have added later in the film had we been filming the full film.