Unprecedented Pictures Institution

 

Unprecedented Pictures

Name

A lot of thought went into the founding of our institution name, we were hoping to find something simple, short and 'uniquely different' but after a lot of thought and spider diagrams we had decided that 'Unprecedented Pictures' was something unique, even though it is a bit of a mouthful. The harsh stress on the p's in unPrecedented and Pictures has a ring to it and the alliteration of P allows the name to be easily remembered. The definition of unprecented is:

Unprecedented - "Never before known or experienced."

We believed that our horror film will be something never done before so this institution name matches perfectly with our ambition.




Logo Design

The logo we came up with for Unprecedented Pictures is simple yet effective as the 'U' and the 'P' transparent cuts on a black circle which allows a lot of room for logo customisation depending on the type of media being developed. For example the black logo with transparent 'U' and 'P' can be used on a questionnaire or a letter from the company, but the logo can also be easily manipulated in 3D animation programs as usually all that is required of the logo is a layer mask (leaving the 'U' and 'P' letters blank when the mask is extruded).

The logo was designed in our group after a long discussions and was eventually bought to reality by Jake Hayes who has very good skills in photo manipulation and logo design.

Logo in Our Blog

We collectively thought that it would look very professional if we all changed our icon file for our blogs, which can be seen on the image below where all four tabs is one member of our group. The icon is a .ico file which is a scaled down version of our logo above, without the gradient background and text. We believe that this will add an edge to our production company, something well customised which can only be seen on sophisticated websites. 

Research from Choice of Institutions

We looked at other film institutions logos for inspiration and decided that most institutions have a logo that is in black and white and is fully customisable from this, so we used this basis whilst creating our logo. The video we looked at is embedded below.